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About Longfor

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Longfor Group Stock Code00960Listed on the Main Board of the Hong Kong Stock Exchange

Contracted property salesRMB 173.49 bn Operating IncomeRMB 24.88 bn

As of the end of 2023

Property Development

Development Projects

1200

Total GFA

230 mn Sqm

Accumulated House Delivered

950,000

Commercial Investment

No. of Malls in Operation

88

Total GFA

7.97 mn Sqm

Asset Management

No. of Stores Opened

300

No. of Rooms Under Management

160,000

Property Management

Customers Covered

3.25 mn

Customer Satisfaction

90%+

Smart Construction

No. of total contracted construction projects

90

GFA of total contracted construction projects

16 mn Sqm

Founded in Chongqing in 1993, Longfor Group Holdings Limited (stock code:00960) has since expanded its footprint nationwide. Longfor Group Holdings Limited (Stock Code: 00960) was listed on the Main Board of the Hong Kong Stock Exchange in 2009 and became a constituent of the Hang Seng Index in 2021. Longfor Group has been included in the Fortune Global 500 for many years and has maintained its ranking in the Forbes Global 2000 for 14 consecutive years.

Longfor Group has established a high-quality development model with a focus on three main segments: development, operation, and service and leveraged the synergistic effect of five key sectors: property development, commercial investment, rental housing, property management, and smart construction. Longfor has successfully achieved a comprehensive layout in high-potential cities of the first and second tiers. Additionally, Longfor is committed to enhancing the capabilities of each sector for organic growth, ensuring positive operating cash flow. Longfor also consistently optimizes and improves asset quality to ensure sustainable development.

Development

Longfor has created benchmark residential and mixed-use products such as Yunhe Song, Royal Lake, Guangnian, Platinum Island, etc., and the quality of its construction has been well recognised by the industry and outside. Since 1998, Longfor has developed over 1,200 projects spanning a total GFA of more than 230 million square meters. Longfor has delivered over 950,000 units and consistently ranked among the Top 10 Real Estate Developers in China by Comprehensive Strength for 13 consecutive years. Longfor has introduced benchmark residential and mixed-use products like Glory of Galaxy, Glory of Thrones,Inner Land,the Light Year, and Diamond, which are widely acknowledged for their exceptional quality.

Operation

Longfor Commercial, with its product brands Paradise Walk and Starry Street, implements a strategy that integrates asset-light and heavy businesses. It has established a grid layout in first- and second-tier core cities. As of December 2023, Longfor Commercial has opened and operated 88 shopping halls, partnering with over 6,600 brands.

Longfor Group’s new asset management brand, “Xiaoyaozhou Asset Management,” adopts a human lifecycle approach and leverages professional asset management techniques to develop a comprehensive chain of spatial assets, including housing, employment, entertainment, medical care, and healthcare. This new brand seeks to offer users a diverse range of products and services while effectively preserving and enhancing asset value.

Service

Longfor Intelligent Living fully empowers property management and commercial operations with advanced technology. Longfor Intelligent Living carries out standardised property services in 13 major business sectors in over 100 cities, with customer satisfaction rates exceeding 90% for 15 consecutive years. As of December 2023, Longfor Intelligent Living serves 3.25 million homeowners and provides commercial operation services to 91 shopping centres.

Social Responsibility

As a constituent stock of the Hang Seng ESG Index, Longfor Group has garnered recognition from the market for its achievements in environmental protection, social responsibility, corporate governance, public welfare, and charity. It has received the 'China Charity Award,' the highest government honor in China's public welfare and charity sector, for two consecutive years. Our MSCI ESG rating for 2023 has improved by two levels to AA. The Longfor Foundation has implemented various support programs covering the entire lifecycle, including initiatives such as 'One Elder One Child,' rural revitalization, and education. To date, Longfor Group, its founders, and the Foundation have collectively donated over RMB 1.9 billion to society.

Moving forward, Longfor will continue its commitment to high-quality development, driven by a customer-centric approach and technology integration. We aim to consistently enhance our urban space development, operation, and service capabilities, fostering dynamic space and considerate service. Longfor remains dedicated to the ethos of 'For You Forever,' and ensures consumers and partners access to diverse experiences and ample space for development. Longfor is committed to becoming a customer-centred space creation service provider.

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